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Marketing Grunt Work

Stop stressing over details! Some marketing tasks are time consuming and mundane. The work has to get done. 

You don't have the time or tolerance to do it yourself and you can't pull staff members away from their regular duties. What do you do? OUTSOURCE IT!

If you have "grunt work" that needs to get done, call 2Q Solutions for help.


EXAMPLES OF MARKETING GRUNT WORK

  • Trade show prep or follow-up: Many companies face the dilemma of trying to follow up on leads with existing staff, but their people are already tied up with regular tasks. They soon get overwhelmed and the leads grow cold. 
  • Database updating: Mailing product literature and other marketing materials to people who are no longer there gets expensive. Why not get your database up to date and perform a customer survey while you're at it? 
  • Research: Getting prices on a number of options and coordinating many sources can be a poor use of your valuable time.


CALL TODAY to find out how you can get help with your marketing grunt work - 636-699-8772

Social Listening - Can Your Hear Them Now?

Monday, May 04, 2015

run time: 4:10

Social Media Marketing isn't just about broadcasting your message. There are important benefits to the listening part.

I'm overcoming my skepticism about Social Media, since I went to a seminar hosted by my friends at Unidev. The subject matter was Social Listening. A Microsoft representative talked about their product that helps companies get the maximum benefit from social media.

I've been skeptical because small and very small businesses get attracted to social media and its promise to help them grow their business. So they set up their Facebook page and Twitter account but execute poorly. And it shows in the results.

If, however, you have the proper tools and spend the necessary time, you can gain from using social media for marketing. But it's not just about broadcasting your message. Much of social media's power is in the listening.

I'll share some of my notes from last night's seminar.

The World Has Changed

Society in general is far more empowered than it was a generation ago. And advances in electronic communications has especially empowered buyers.

People no longer get all their information from the salesperson. People do lots of research before they start a sales conversation. They check out the company website and maybe view them from another angle on their Facebook page and they ask around. They find out how other people solve the problem, meet their need and what product they used.

This gives you an opportunity to reach influencers through social media.

The Listening Side is Important

Social media and its related tools give you the power to listen in some important ways.

Solve problems: We know that people complain. It happens a lot online.IF your ear is to the ground you can discover a problem someone has with your product and work with them to solve it. People will, of course, see how you resolve it. It may be that you actually discover a bigger problem you didn't know existed.

Expand your footprint: If you want to do business in a new part of the country or the world, social listening can help you find out of people are talking about your product or a similar product. You'll find out if there's much interest.

Think about the possibility of new distribution channels. Maybe you want to open something up but don't yet have the relationships you want. A relationship could be developed on a social site.

Expand your product line: Social listening might help you discover needs you didn't know existed. By responding to those needs with new products you might be first to market.

Scope out your competitors: Is your competitor launching a new product? Listening on social might help you discover sooner rather than later. And if people are complaining about your competitor, you can certainly step u to the plate and shine the light on how you can meet their need.

It's About the Time and the Tools

I'm still not convinced that social media is right for every single business. But I do see more clearly the opportunity that exists for those who get the right tools and put the time and effort into it.

Steve Smart works with busy entrepreneurs who want to improve their marketing efforts. He lives in St. Louis and can be reached at srsmart@2Qsolutions.net or 636-699-8772.


 

 

 

Posted by Steve Smart Share/Bookmark

Solve the Right Problem

Tuesday, April 21, 2015

 

run time: 3:24

Are you solving the wrong problems?

In my junior year of high school I was sick for a few days and missed some classes. I did, however, have someone bringing my homework to me. I hated algebra but I was very proud that I was able to solve one particular problem. I handed in my paper with a big smile, only to find out that I was confused about the instructions and had solved the wrong problem. Even though I got it right I got no credit for it.

Part of your success in business depends on solving the right problems. Some problems are high level and have big implications. Others are lower impact but still effect your bottom line.

Pay Attention to High Impact Problems

Here's a high impact example from my friend George and his motorcycle shop. He wasn't meeting his revenue goals for his service department. He spent more money on marketing and it started working… all too well. His volume quickly exceeded his capacity and he ended up with angry customers. It was no surprise that they didn't refer anyone and they give him bad reviews..

In this case, the first problem to solve related to capacity and customer satisfaction.

Right now I'm thinking of a client who wants to grow his business. We decided to first pay attention to client satisfaction. We're improving the machine before cranking it up. We want to first grow through existing clients who will return and refer others. If we fail to do that, we'll waste a lot of money on marketing and end up with frustrated employees and dissatisfied clients.

Low Impact Problems Also Matter

Here's a low impact example: I was recently helping a small business office make some improvements. One problem related to text messaging. The receptionist was communicating by text with some of their patients. They wanted to make it where people could still text if they wish, but without going to her phone.

I asked questions about how the texting started. What I found out was this: Their scanner was broken and receptionist had taken photos of documents with her phone and sent them by text. So the problem didn’t relate to texting, but to the broken scanner. We then simply made it a priority to spend the money for a new scanner. Productivity immediately improved and the text messages were no longer an issue.

Fix Your Small Problems First

Ken Homza is a fractional CFO, an associate and a friend. His book titled, "Your Cash Is Flowing" is available on Amazon. Ken has a chapter in his book titled "Fix Your Small Problems First." It's not about focusing on the trivial, it's about solving small problems before they become big ones. Ken gives a great example of a leaky roof. If you don't repair it you'll soon have a bigger problem to deal with. By the way, I heartily recommend Ken's book.

Asking Good Questions is the Key

So what is the right problem to solve? There is no crystal ball or banner in the sky that will tell you what to do. Here's my suggestion: refrain from shooting from the hip. Learn how to step back, take a view from the larger perspective and ask good questions.

Finally, it helps to have a second set of eyes on the problem. Trying to do everything on your own is a bad idea.

Learning how to identify and solve the right problems will help you become more profitable while reducing headaches.

Steve Smart works with busy entrepreneurs who want to improve their marketing efforts. He lives in St. Louis and can be reached at srsmart@2Qsolutions.net or 636-699-8772.

 

 


Posted by Steve Smart Share/Bookmark