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Marketing Grunt Work

Stop stressing over details! Some marketing tasks are time consuming and mundane. The work has to get done. 

You don't have the time or tolerance to do it yourself and you can't pull staff members away from their regular duties. What do you do? OUTSOURCE IT!

If you have "grunt work" that needs to get done, call 2Q Solutions for help.


EXAMPLES OF MARKETING GRUNT WORK

  • Trade show prep or follow-up: Many companies face the dilemma of trying to follow up on leads with existing staff, but their people are already tied up with regular tasks. They soon get overwhelmed and the leads grow cold. 
  • Database updating: Mailing product literature and other marketing materials to people who are no longer there gets expensive. Why not get your database up to date and perform a customer survey while you're at it? 
  • Research: Getting prices on a number of options and coordinating many sources can be a poor use of your valuable time.


CALL TODAY to find out how you can get help with your marketing grunt work - 636-699-8772

Perfection: The Enemy of Progress

Friday, November 21, 2014

Ever been bullied by your own perfectionism? I know I have.

I was having a delicious lunch at Chipotle with a client the other day. We were talking about his upcoming website launch and his progress on writing content.

He described his frustration that I know all too well. He was on his 5th version and was still not satisfied. He told me about some upcoming process changes that he felt should be reflected In the content.

That led to another idea, and another idea still. All these related and unrelated thoughts came flooding in. I call it "spidering." It drives me nuts.

I gave him this advice: Don't let perfection become the enemy of progress.

In this case the "Ideal" content was hindering his ability to launch his website in a timely manner.

We went on to agree that he should simply write based on what's relevant right now. The content can easily be changed at a later date.

Please don’t misunderstand me. I'm not saying to forget about excellence. You certainly want to maintain a quality standard. You want your brand to be represented well. Typos and grammatical errors, for example, should not be tolerated.

What I AM talking about is this: Part of marketing is great ideas and beautiful presentations. But there's also the day-to-day aspect of getting stuff done. You can't let yourself get hung up on a stump. You have to realize that there is such a thing as diminishing returns.

Sometimes you have to ask yourself this question:  If I spend more time getting this piece to the top level of perfection, will it be worth all that extra effort?" Most of the time it's not.

What about you? Are you letting perfection become the enemy of your progress?

Steve Smart works with busy entrepreneurs who want to improve their marketing efforts. He lives in St. Louis and can be reached at srsmart@2Qsolutions.net or 636-699-8772.

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Build a Strong Brand - the BMW i3 Example

Friday, October 10, 2014

  

Build a Strong Brand for Yourself

How do you build a strong brand that creates enduring attraction? Let's use BMW as an example, and a 2014 advertisement for their electric i3. 

BMW is known as "The Ultimate Driving Machine." They don't just build and sell vehicles, they provide people with an exceptional driving experience. Year after year, they do a pretty good job of delivering that, in varying degrees, throughout their product line.They even do this with their new electric car, the BMW i3. Check out their ad at the bottom.

What I learn from BMW is this: If you want to build a strong brand, build your products, services and your customer interactions around a passion or deep-seated value. If you do that and consistently deliver on your promise, you're on your way to an enduring brand that people love.



Steve Smart works with busy entrepreneurs who want to improve their marketing efforts. He lives in St. Louis and can be reached at srsmart@2Qsolutions.net or 636-699-8772.

Here's the BMW i3 ad. No guarantee that it will always be here.


 

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