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Grunt Work

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Marketing Grunt Work

Stop stressing over details! Some marketing tasks are time consuming and mundane. The work has to get done. 

You don't have the time or tolerance to do it yourself and you can't pull staff members away from their regular duties. What do you do? OUTSOURCE IT!

If you have "grunt work" that needs to get done, call 2Q Solutions for help.


  • Trade show prep or follow-up: Many companies face the dilemma of trying to follow up on leads with existing staff, but their people are already tied up with regular tasks. They soon get overwhelmed and the leads grow cold. 
  • Database updating: Mailing product literature and other marketing materials to people who are no longer there gets expensive. Why not get your database up to date and perform a customer survey while you're at it? 
  • Research: Getting prices on a number of options and coordinating many sources can be a poor use of your valuable time.

CALL TODAY to find out how you can get help with your marketing grunt work - 636-699-8772

2Q Solutions is joining forces with KolbeCo

Tuesday, January 19, 2016

Reaching big goals is something to share and celebrate. Today I’m doing both with a big smile.

It was seven years ago that I started 2Q Solutions with three objectives in mind: Learn some things about marketing, get hands-on experience and make a little money.

I’ve found great joy (and sometimes frustration) in working toward that goal and reaching it. Along the way I’ve had the privilege of serving some great clients, many of which I plan to continue to work with.

And now in 2016 I’m opening a new chapter of my career. I’m happy to announce that I’ve joined forces with KolbeCo, an award-winning Brand Media Agency.

KolbeCo’s mission is to make their clients confidently shine… and they’re great at it. As I bring my marketing experience and my ability to use patterns and processes to solve problems, we’re working together toward some very exciting goals for our organization and for our clients.

So 2Q Solutions, it’s website and my email address are all going away. And I’m not sad.

I’ll still provide occasional insights through my own blog and (new) YouTube channel, but my real work is now with the great crew at KolbeCo.

If you want to shine brighter than ever, I’d like to help you do that. I invite you to turn the page with me and start your own new chapter.

It starts with a simple conversation. You can now reach me at

Here’s to being the best you can be in 2016.


Posted by Steve Smart Share/Bookmark

Company Culture Customer Satisfaction

Friday, October 23, 2015

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I had a wonderful experience at lunch today that I have to share with you.

It illustrates some of the topics and principles I’ve been talking about, like Customer Touch Points, the idea that marketing and operations are connected and the fact people often make buying decisions for reasons that have little to do with your product or price. Your company culture and the way people are treated is one of those reasons.

So here’s my story:

I went to Chick Fil-A for lunch today, where I’ve consistently had a very positive customer experience. They’re always friendly and they love to go above and beyond.

When I stepped up to the counter, Paul,  one of the managers, took my order for a spicy chicken meal with unsweetened tea. When Paul took my order he asked for my name so he knew who to call when it was ready. A couple minutes later I had my food.

After starting on my meal I realized that I needed some catsup. I returned to the counter and asked Paul for a couple packets.

Paul handed me the catsup with a smile and said, “Here you go Steve.”

He used my name. That made a real impression on me. He didn’t use my name in a way that was simply mechanical. It had an air of authenticity about it. As I started eating I considered the impact of that simple gesture and I thought, “People want more of that kind of thing.”

Of course, it occurred to me to make a note that this would be a great idea for an article or video.

On my way out I stopped to thank Paul for his service and shared my plan to make a video about my experience.

This is where it gets rich. Paul shared HIS story with me that went something like this:

"Every morning we have a group of school bus drivers that meets here for breakfast. They used to eat down the street at McDonald’s. But one or two of them came here one morning and we simply called them by name, just like I did with you. Before we knew it, the whole group started meeting here."

I got a real charge out of that story. It proves this simple point: The culture of your company matters.

So here’s my question for you: What are you doing to build the kind of business that makes people say, YES. I want more of that?

Steve Smart works with busy entrepreneurs who want to improve their marketing efforts. He lives in St. Louis and can be reached at or 636-699-8772.


Posted by Steve Smart Share/Bookmark