Friday, January 31, 2014
Clothing and Preparing for a Video Shoot
Avoid that odd moire' pattern
I like to help people make the best presentation possible. So before shooting video, I provide guidance about what my subjects should wear. You may have seen that odd effect created by certain clothing patterns. It's distracting for the viewer and detracts from your ability to make your best presentation. Tight patterns and stripes are often the culprit. You might get away with a larger pattern but I like to recommend a dark solid whenever possible.
Why darker colors?
In this video you can see that I'm getting away with a light blue shirt. The lighting in this situation allowed for that. I've been in other situations, however, where a light color (especially white) washed out because of a light source I couldn't control. Darker might not always be necessary, but it's a pretty safe bet.
About the microphone
There are other options, but it's helpful to wear clothing that easily allows a microphone to be attached, centered a few inches under the chin. Keep in mind that there will probably be some kind of box that will be attached to a belt or waistband. That box will have a little weight to it.
When attaching the mic, your technician might want to hide the cord. That's often done by dropping the line down a shirt or wrapping it around the back underneath a sport coat. Be prepared for that.
For the ladies
That little box, as I said, might have a little weight to it. Make sure that your skirt's waistband is substantial enough to avoid sagging down. You don't want to be distracted by that during your presentation.
About jewelry. Yep, you look great! But pay attention to anything that could make noise during the recording. Earrings and bracelets can jangle, making it very distracting for the video viewer, even if its not audible to your live audience. Necklaces can also create problems.
I recently had a situation where my subject moved around to test for jewelry jangle. It seemed that all would be fine, but she moved during the presentation in ways we didn't anticipate. It created an audio problem we could only solve by pausing the presentation to remove her necklace. Keep that in mind as you dress for your shoot.
Clothing is just one element, but now you'll be a little better prepared for your video shoot.
Steve Smart works with busy entrepreneurs who want to improve their marketing efforts. He lives in St. Louis and can be reached at srsmart@2Qsolutions.net or 636-699-8772.
Posted by Steve Smart