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Marketing Grunt Work

Stop stressing over details! Some marketing tasks are time consuming and mundane. The work has to get done. 

You don't have the time or tolerance to do it yourself and you can't pull staff members away from their regular duties. What do you do? OUTSOURCE IT!

If you have "grunt work" that needs to get done, call 2Q Solutions for help.


  • Trade show prep or follow-up: Many companies face the dilemma of trying to follow up on leads with existing staff, but their people are already tied up with regular tasks. They soon get overwhelmed and the leads grow cold. 
  • Database updating: Mailing product literature and other marketing materials to people who are no longer there gets expensive. Why not get your database up to date and perform a customer survey while you're at it? 
  • Research: Getting prices on a number of options and coordinating many sources can be a poor use of your valuable time.

CALL TODAY to find out how you can get help with your marketing grunt work - 636-699-8772

Company Culture Customer Satisfaction

Friday, October 23, 2015

(Runtime 2:10)

I had a wonderful experience at lunch today that I have to share with you.

It illustrates some of the topics and principles I’ve been talking about, like Customer Touch Points, the idea that marketing and operations are connected and the fact people often make buying decisions for reasons that have little to do with your product or price. Your company culture and the way people are treated is one of those reasons.

So here’s my story:

I went to Chick Fil-A for lunch today, where I’ve consistently had a very positive customer experience. They’re always friendly and they love to go above and beyond.

When I stepped up to the counter, Paul,  one of the managers, took my order for a spicy chicken meal with unsweetened tea. When Paul took my order he asked for my name so he knew who to call when it was ready. A couple minutes later I had my food.

After starting on my meal I realized that I needed some catsup. I returned to the counter and asked Paul for a couple packets.

Paul handed me the catsup with a smile and said, “Here you go Steve.”

He used my name. That made a real impression on me. He didn’t use my name in a way that was simply mechanical. It had an air of authenticity about it. As I started eating I considered the impact of that simple gesture and I thought, “People want more of that kind of thing.”

Of course, it occurred to me to make a note that this would be a great idea for an article or video.

On my way out I stopped to thank Paul for his service and shared my plan to make a video about my experience.

This is where it gets rich. Paul shared HIS story with me that went something like this:

"Every morning we have a group of school bus drivers that meets here for breakfast. They used to eat down the street at McDonald’s. But one or two of them came here one morning and we simply called them by name, just like I did with you. Before we knew it, the whole group started meeting here."

I got a real charge out of that story. It proves this simple point: The culture of your company matters.

So here’s my question for you: What are you doing to build the kind of business that makes people say, YES. I want more of that?

Steve Smart works with busy entrepreneurs who want to improve their marketing efforts. He lives in St. Louis and can be reached at or 636-699-8772.


Posted by Steve Smart Share/Bookmark

Lose Your Fat, Solve Your Problems

Thursday, October 22, 2015

(Runtime 9:38)

Little Feat is a classic rock band I like. One of my favorite songs from them is “Fat Man in the Bathtub.” I used to have one in mine and it was me!

In the summer of 2015 I had the remarkable experience of losing 50 pounds. I now use what I learned from that experience to achieve other goals.

People often ask me how I did it. The easy answer is that I changed my eating habits. The real answer has several important components.

One thing I do well is developing principles and patterns to solve problems. It’s just a natural (and sometimes unconscious) behavior for me to take a structured approach. My weight loss success was so remarkable I wondered if I could identify some principles that would be useful in other areas of life and business. I discovered seven points that I want to share with you. Of course, this exact pattern won’t solve every problem, but I think you’ll find these principals to be useful.

These are the seven principles I used. In the video I go through them one by one as I share my story and relate them to business.

1) Be prepared to think differently and take a new approach
2) Establish a relationship with a reliable source of information
3) Apply a sustainable pattern
4) Measure what you can
5) Celebrate your successes
6) Stay accountable
7) Raise the bar.

Steve Smart works with busy entrepreneurs who want to improve their marketing efforts. He lives in St. Louis and can be reached at or 636-699-8772.


Posted by Steve Smart Share/Bookmark