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Interval Marketing Coaching

It's easy to get entrenched in daily operations and lose sight of the big picture. Get some help and stay on track with your marketing plans.

Interval Coaching is simple and flexible, adapting to your needs. We discuss ways to improve your marketing efforts. You can then do the work yourself, or we can perform the tasks and save you the time and effort.

EXAMPLES OF INTERVAL COACHING

Collaborative Partner: Sometimes all you need is the benefit of a regular conversation to help you focus on your marketing efforts. Discuss possibilities, exchange ideas and enjoy the progress. We can talk weekly, monthly or however often is needed. The main idea is that you have someone to exchange ideas with and hold you accountable to carry out your plans.

Coaching + detailed execution: We discuss possibilities, make plans and set goals. 2Q Solutions does some of the hands-on execution that you don't have time or patience for.

Coaching + technical support: This adds technical support to the coaching. It could be keyword research, copy writing, proofreading, Google Analytics reporting or a host of other possibilities.

DON'T DROP THE BALL!

Marketing requires a proactive mindset. It rarely feels urgent. For that reason, small business marketing efforts often suffer. You can change that by getting marketing coaching from 2Q Solutions.

Can you benefit from marketing coaching?

Would you like a fresh perspective? A second set of eyes? Would you like the objectivity of an outsider with the insight of an insider?

If the answer is yes to any of those question, 2Q Solutions will make a big difference. Your business will never be the same.

Contact 2Q Solutions today to find out more about how to get started with interval marketing coaching.

Perfection: The Enemy of Progress

Friday, November 21, 2014

Ever been bullied by your own perfectionism? I know I have.

I was having a delicious lunch at Chipotle with a client the other day. We were talking about his upcoming website launch and his progress on writing content.

He described his frustration that I know all too well. He was on his 5th version and was still not satisfied. He told me about some upcoming process changes that he felt should be reflected In the content.

That led to another idea, and another idea still. All these related and unrelated thoughts came flooding in. I call it "spidering." It drives me nuts.

I gave him this advice: Don't let perfection become the enemy of progress.

In this case the "Ideal" content was hindering his ability to launch his website in a timely manner.

We went on to agree that he should simply write based on what's relevant right now. The content can easily be changed at a later date.

Please don’t misunderstand me. I'm not saying to forget about excellence. You certainly want to maintain a quality standard. You want your brand to be represented well. Typos and grammatical errors, for example, should not be tolerated.

What I AM talking about is this: Part of marketing is great ideas and beautiful presentations. But there's also the day-to-day aspect of getting stuff done. You can't let yourself get hung up on a stump. You have to realize that there is such a thing as diminishing returns.

Sometimes you have to ask yourself this question:  If I spend more time getting this piece to the top level of perfection, will it be worth all that extra effort?" Most of the time it's not.

What about you? Are you letting perfection become the enemy of your progress?

Steve Smart works with busy entrepreneurs who want to improve their marketing efforts. He lives in St. Louis and can be reached at srsmart@2Qsolutions.net or 636-699-8772.

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Build a Strong Brand - the BMW i3 Example

Friday, October 10, 2014

  

Build a Strong Brand for Yourself

How do you build a strong brand that creates enduring attraction? Let's use BMW as an example, and a 2014 advertisement for their electric i3. 

BMW is known as "The Ultimate Driving Machine." They don't just build and sell vehicles, they provide people with an exceptional driving experience. Year after year, they do a pretty good job of delivering that, in varying degrees, throughout their product line.They even do this with their new electric car, the BMW i3. Check out their ad at the bottom.

What I learn from BMW is this: If you want to build a strong brand, build your products, services and your customer interactions around a passion or deep-seated value. If you do that and consistently deliver on your promise, you're on your way to an enduring brand that people love.



Steve Smart works with busy entrepreneurs who want to improve their marketing efforts. He lives in St. Louis and can be reached at srsmart@2Qsolutions.net or 636-699-8772.

Here's the BMW i3 ad. No guarantee that it will always be here.


 

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