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Interval Marketing Coaching

It's easy to get entrenched in daily operations and lose sight of the big picture. Get some help and stay on track with your marketing plans.

Interval Coaching is simple and flexible, adapting to your needs. We discuss ways to improve your marketing efforts. You can then do the work yourself, or we can perform the tasks and save you the time and effort.

EXAMPLES OF INTERVAL COACHING

Collaborative Partner: Sometimes all you need is the benefit of a regular conversation to help you focus on your marketing efforts. Discuss possibilities, exchange ideas and enjoy the progress. We can talk weekly, monthly or however often is needed. The main idea is that you have someone to exchange ideas with and hold you accountable to carry out your plans.

Coaching + detailed execution: We discuss possibilities, make plans and set goals. 2Q Solutions does some of the hands-on execution that you don't have time or patience for.

Coaching + technical support: This adds technical support to the coaching. It could be keyword research, copy writing, proofreading, Google Analytics reporting or a host of other possibilities.

DON'T DROP THE BALL!

Marketing requires a proactive mindset. It rarely feels urgent. For that reason, small business marketing efforts often suffer. You can change that by getting marketing coaching from 2Q Solutions.

Can you benefit from marketing coaching?

Would you like a fresh perspective? A second set of eyes? Would you like the objectivity of an outsider with the insight of an insider?

If the answer is yes to any of those question, 2Q Solutions will make a big difference. Your business will never be the same.

Contact 2Q Solutions today to find out more about how to get started with interval marketing coaching.

2Q Solutions is joining forces with KolbeCo

Tuesday, January 19, 2016

Reaching big goals is something to share and celebrate. Today I’m doing both with a big smile.

It was seven years ago that I started 2Q Solutions with three objectives in mind: Learn some things about marketing, get hands-on experience and make a little money.

I’ve found great joy (and sometimes frustration) in working toward that goal and reaching it. Along the way I’ve had the privilege of serving some great clients, many of which I plan to continue to work with.

And now in 2016 I’m opening a new chapter of my career. I’m happy to announce that I’ve joined forces with KolbeCo, an award-winning Brand Media Agency.

KolbeCo’s mission is to make their clients confidently shine… and they’re great at it. As I bring my marketing experience and my ability to use patterns and processes to solve problems, we’re working together toward some very exciting goals for our organization and for our clients.

So 2Q Solutions, it’s website and my email address are all going away. And I’m not sad.

I’ll still provide occasional insights through my own blog and (new) YouTube channel, but my real work is now with the great crew at KolbeCo.

If you want to shine brighter than ever, I’d like to help you do that. I invite you to turn the page with me and start your own new chapter.

It starts with a simple conversation. You can now reach me at steve@kolbeco.net

Here’s to being the best you can be in 2016.


 

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Company Culture Customer Satisfaction

Friday, October 23, 2015

(Runtime 2:10)

I had a wonderful experience at lunch today that I have to share with you.

It illustrates some of the topics and principles I’ve been talking about, like Customer Touch Points, the idea that marketing and operations are connected and the fact people often make buying decisions for reasons that have little to do with your product or price. Your company culture and the way people are treated is one of those reasons.

So here’s my story:

I went to Chick Fil-A for lunch today, where I’ve consistently had a very positive customer experience. They’re always friendly and they love to go above and beyond.

When I stepped up to the counter, Paul,  one of the managers, took my order for a spicy chicken meal with unsweetened tea. When Paul took my order he asked for my name so he knew who to call when it was ready. A couple minutes later I had my food.

After starting on my meal I realized that I needed some catsup. I returned to the counter and asked Paul for a couple packets.

Paul handed me the catsup with a smile and said, “Here you go Steve.”

He used my name. That made a real impression on me. He didn’t use my name in a way that was simply mechanical. It had an air of authenticity about it. As I started eating I considered the impact of that simple gesture and I thought, “People want more of that kind of thing.”

Of course, it occurred to me to make a note that this would be a great idea for an article or video.

On my way out I stopped to thank Paul for his service and shared my plan to make a video about my experience.

This is where it gets rich. Paul shared HIS story with me that went something like this:

"Every morning we have a group of school bus drivers that meets here for breakfast. They used to eat down the street at McDonald’s. But one or two of them came here one morning and we simply called them by name, just like I did with you. Before we knew it, the whole group started meeting here."

I got a real charge out of that story. It proves this simple point: The culture of your company matters.

So here’s my question for you: What are you doing to build the kind of business that makes people say, YES. I want more of that?

Steve Smart works with busy entrepreneurs who want to improve their marketing efforts. He lives in St. Louis and can be reached at srsmart@2Qsolutions.net or 636-699-8772.


 

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