Navigation

636 699 8772

Marketing Services

Clarify, Plan, Execute!

The Next Step

Find out more about how to get help with your marketing efforts.

Blog Posts

View All

Small Business Marketing Services

WHERE IS YOUR MARKETING PAIN?

How do you want to lighten your load? Do you need long term marketing help? Temporary assistance? Occasional collaboration and insight? 2Q Solutions is designed to meet you at your point of need.

2Q MARKETING SERVICES ARE DELIVERED IN THREE WAYS
Interval Coaching | Short Term Projects | Outsourced Marketing department

Depending on your resources and what you want to accomplish there are three ways you can get marketing help from 2Q Solutions. 

1) Interval Coaching: As a small business owner it's easy to get distracted and it helps to know that you have someone to help keep you on track with your marketing plans. This is simple, occasional consultation at whatever frequency makes sense for you. We help you make plans and discuss ways to improve your marketing efforts and get better results. Learn more about Interval Coaching.

2) Short Term Marketing Projects: You have some marketing plans in mind, or you need some fresh ideas. You're busy running the day-to-day aspects of your business, and you can't afford to stop the presses to dig into your marketing efforts. You just need help for a short period of time.

3) Outsourced Marketing Department: You want to work with someone on a longer term basis without hiring a permanent employee. You don't have much tolerance for detail or administration, and you need someone who will bring some ideas to the table and implement marketing plans. You want occasional written reports to see what kind of performance you're getting out of your marketing dollars.

SMALL BUSINESS MARKETING SERVICES - CUSTOMIZED TO SUIT

Get help where you need it: There are several areas were we can work together to improve your marketing efforts. Some of these are done by Steve Smart and some elements are outsourced and coordinated by Steve

Here are a few of the areas where 2Q Solutions can be helpful to you:

Contact 2Q today! Find how small business marketing services will lighten your load and help your business grow. 

Perfection: The Enemy of Progress

Friday, November 21, 2014


  

Ever been bullied by your own perfectionism? I know I have.

I was having a delicious lunch at Chipotle with a client the other day. We were talking about his upcoming website launch and his progress on writing content.

He described his frustration that I know all too well. He was on his 5th version and was still not satisfied. He told me about some upcoming process changes that he felt should be reflected In the content.

That led to another idea, and another idea still. All these related and unrelated thoughts came flooding in. I call it "spidering." It drives me nuts.

I gave him this advice: Don't let perfection become the enemy of progress.

In this case the "Ideal" content was hindering his ability to launch his website in a timely manner.

We went on to agree that he should simply write based on what's relevant right now. The content can easily be changed at a later date.

Please don’t misunderstand me. I'm not saying to forget about excellence. You certainly want to maintain a quality standard. You want your brand to be represented well. Typos and grammatical errors, for example, should not be tolerated.

What I AM talking about is this: Part of marketing is great ideas and beautiful presentations. But there's also the day-to-day aspect of getting stuff done. You can't let yourself get hung up on a stump. You have to realize that there is such a thing as diminishing returns.

Sometimes you have to ask yourself this question:  If I spend more time getting this piece to the top level of perfection, will it be worth all that extra effort?" Most of the time it's not.

What about you? Are you letting perfection become the enemy of your progress?

Steve Smart works with busy entrepreneurs who want to improve their marketing efforts. He lives in St. Louis and can be reached at srsmart@2Qsolutions.net or 636-699-8772.

Posted by Steve Smart Share/Bookmark

Build a Strong Brand - the BMW i3 Example

Friday, October 10, 2014

  

Build a Strong Brand for Yourself

How do you build a strong brand that creates enduring attraction? Let's use BMW as an example, and a 2014 advertisement for their electric i3. 

BMW is known as "The Ultimate Driving Machine." They don't just build and sell vehicles, they provide people with an exceptional driving experience. Year after year, they do a pretty good job of delivering that, in varying degrees, throughout their product line.They even do this with their new electric car, the BMW i3. Check out their ad at the bottom.

What I learn from BMW is this: If you want to build a strong brand, build your products, services and your customer interactions around a passion or deep-seated value. If you do that and consistently deliver on your promise, you're on your way to an enduring brand that people love.



Steve Smart works with busy entrepreneurs who want to improve their marketing efforts. He lives in St. Louis and can be reached at srsmart@2Qsolutions.net or 636-699-8772.

Here's the BMW i3 ad. No guarantee that it will always be here.


 

Posted by Steve Smart Share/Bookmark