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Small Business Marketing Services

WHERE IS YOUR MARKETING PAIN?

How do you want to lighten your load? Do you need long term marketing help? Temporary assistance? Occasional collaboration and insight? 2Q Solutions is designed to meet you at your point of need.

2Q MARKETING SERVICES ARE DELIVERED IN THREE WAYS
Interval Coaching | Short Term Projects | Outsourced Marketing department

Depending on your resources and what you want to accomplish there are three ways you can get marketing help from 2Q Solutions. 

1) Interval Coaching: As a small business owner it's easy to get distracted and it helps to know that you have someone to help keep you on track with your marketing plans. This is simple, occasional consultation at whatever frequency makes sense for you. We help you make plans and discuss ways to improve your marketing efforts and get better results. Learn more about Interval Coaching.

2) Short Term Marketing Projects: You have some marketing plans in mind, or you need some fresh ideas. You're busy running the day-to-day aspects of your business, and you can't afford to stop the presses to dig into your marketing efforts. You just need help for a short period of time.

3) Outsourced Marketing Department: You want to work with someone on a longer term basis without hiring a permanent employee. You don't have much tolerance for detail or administration, and you need someone who will bring some ideas to the table and implement marketing plans. You want occasional written reports to see what kind of performance you're getting out of your marketing dollars.

SMALL BUSINESS MARKETING SERVICES - CUSTOMIZED TO SUIT

Get help where you need it: There are several areas were we can work together to improve your marketing efforts. Some of these are done by Steve Smart and some elements are outsourced and coordinated by Steve

Here are a few of the areas where 2Q Solutions can be helpful to you:

Contact 2Q today! Find how small business marketing services will lighten your load and help your business grow. 

Social Listening - Can Your Hear Them Now?

Monday, May 04, 2015

run time: 4:10

Social Media Marketing isn't just about broadcasting your message. There are important benefits to the listening part.

I'm overcoming my skepticism about Social Media, since I went to a seminar hosted by my friends at Unidev. The subject matter was Social Listening. A Microsoft representative talked about their product that helps companies get the maximum benefit from social media.

I've been skeptical because small and very small businesses get attracted to social media and its promise to help them grow their business. So they set up their Facebook page and Twitter account but execute poorly. And it shows in the results.

If, however, you have the proper tools and spend the necessary time, you can gain from using social media for marketing. But it's not just about broadcasting your message. Much of social media's power is in the listening.

I'll share some of my notes from last night's seminar.

The World Has Changed

Society in general is far more empowered than it was a generation ago. And advances in electronic communications has especially empowered buyers.

People no longer get all their information from the salesperson. People do lots of research before they start a sales conversation. They check out the company website and maybe view them from another angle on their Facebook page and they ask around. They find out how other people solve the problem, meet their need and what product they used.

This gives you an opportunity to reach influencers through social media.

The Listening Side is Important

Social media and its related tools give you the power to listen in some important ways.

Solve problems: We know that people complain. It happens a lot online.IF your ear is to the ground you can discover a problem someone has with your product and work with them to solve it. People will, of course, see how you resolve it. It may be that you actually discover a bigger problem you didn't know existed.

Expand your footprint: If you want to do business in a new part of the country or the world, social listening can help you find out of people are talking about your product or a similar product. You'll find out if there's much interest.

Think about the possibility of new distribution channels. Maybe you want to open something up but don't yet have the relationships you want. A relationship could be developed on a social site.

Expand your product line: Social listening might help you discover needs you didn't know existed. By responding to those needs with new products you might be first to market.

Scope out your competitors: Is your competitor launching a new product? Listening on social might help you discover sooner rather than later. And if people are complaining about your competitor, you can certainly step u to the plate and shine the light on how you can meet their need.

It's About the Time and the Tools

I'm still not convinced that social media is right for every single business. But I do see more clearly the opportunity that exists for those who get the right tools and put the time and effort into it.

Steve Smart works with busy entrepreneurs who want to improve their marketing efforts. He lives in St. Louis and can be reached at srsmart@2Qsolutions.net or 636-699-8772.


 

 

 

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Solve the Right Problem

Tuesday, April 21, 2015

 

run time: 3:24

Are you solving the wrong problems?

In my junior year of high school I was sick for a few days and missed some classes. I did, however, have someone bringing my homework to me. I hated algebra but I was very proud that I was able to solve one particular problem. I handed in my paper with a big smile, only to find out that I was confused about the instructions and had solved the wrong problem. Even though I got it right I got no credit for it.

Part of your success in business depends on solving the right problems. Some problems are high level and have big implications. Others are lower impact but still effect your bottom line.

Pay Attention to High Impact Problems

Here's a high impact example from my friend George and his motorcycle shop. He wasn't meeting his revenue goals for his service department. He spent more money on marketing and it started working… all too well. His volume quickly exceeded his capacity and he ended up with angry customers. It was no surprise that they didn't refer anyone and they give him bad reviews..

In this case, the first problem to solve related to capacity and customer satisfaction.

Right now I'm thinking of a client who wants to grow his business. We decided to first pay attention to client satisfaction. We're improving the machine before cranking it up. We want to first grow through existing clients who will return and refer others. If we fail to do that, we'll waste a lot of money on marketing and end up with frustrated employees and dissatisfied clients.

Low Impact Problems Also Matter

Here's a low impact example: I was recently helping a small business office make some improvements. One problem related to text messaging. The receptionist was communicating by text with some of their patients. They wanted to make it where people could still text if they wish, but without going to her phone.

I asked questions about how the texting started. What I found out was this: Their scanner was broken and receptionist had taken photos of documents with her phone and sent them by text. So the problem didn’t relate to texting, but to the broken scanner. We then simply made it a priority to spend the money for a new scanner. Productivity immediately improved and the text messages were no longer an issue.

Fix Your Small Problems First

Ken Homza is a fractional CFO, an associate and a friend. His book titled, "Your Cash Is Flowing" is available on Amazon. Ken has a chapter in his book titled "Fix Your Small Problems First." It's not about focusing on the trivial, it's about solving small problems before they become big ones. Ken gives a great example of a leaky roof. If you don't repair it you'll soon have a bigger problem to deal with. By the way, I heartily recommend Ken's book.

Asking Good Questions is the Key

So what is the right problem to solve? There is no crystal ball or banner in the sky that will tell you what to do. Here's my suggestion: refrain from shooting from the hip. Learn how to step back, take a view from the larger perspective and ask good questions.

Finally, it helps to have a second set of eyes on the problem. Trying to do everything on your own is a bad idea.

Learning how to identify and solve the right problems will help you become more profitable while reducing headaches.

Steve Smart works with busy entrepreneurs who want to improve their marketing efforts. He lives in St. Louis and can be reached at srsmart@2Qsolutions.net or 636-699-8772.

 

 


Posted by Steve Smart Share/Bookmark